Wednesday, July 13, 2016

Pokemon GO could be next big marketing tool for retailers

NEW YORK, July 13 (Reuters) - Pokemon GO, a mobile game that

has rocketed to the top of Apple Inc and Android app

stores in record time, looks set to challenge young internet

companies which specialize in increasing foot traffic for small

businesses and may end up playing a role in major brands'

marketing, according to industry experts.

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